local seo strategy outlineThis post is a checklist of what you should be doing on and off your website in order to be found locally.

Local SEO is different than everyday SEO and by following this, you should be able to get ranked for local search terms (home theater installation + city) in weeks rather than a months.  Then, all you have to do is keep your site there.

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I don't know if you heard or not but the big G brought out another update to their algorithm last year.

Us in the marketing arena called it Mobilegeddon - scarey eh?!

The thing is, there wasn't really that much change in search engine results with myself only hearing about a few cases where rankings dropped.  This could be for other things though as i did not look into these cases personally.

However, there is now a definite cause for concern if you don't have a website that is 100% compatible for mobile phones etc.

This is due to Google making a statement in April that come May 2016, they will be factoring in mobile readiness more and more...

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man throwing boomerangI'm going to let you in on something that nobody in your whole industry is doing which can get you customers who already know who you are and at the fraction of the cost you are getting them now.

How do i know that no-one in the whole home theater industry is doing this thing?

Well, i have been to most of the top 20 to 30 sites in each community in the U.S. I have not been retargeted by any home theater business so i know that no-one is doing it!

What is this retargeting thing?

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man writing a blog post providing valuable contentYou have probably been hearing that you should be providing valuable content for your website visitors and that Google loves websites that have up to date and frequent content to show.

But, a lot of the information about providing content is geared towards business to business companies and other marketers to inform them what they should be writing about.

What about normal business that have products and services to sell to the public?

What sort of stuff should they be writing about and sharing?

And, to go one further, how content (and what sort) will help a website for a home theater business become more visible online and get more customers?

Read on to find out...

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Why Is Reputation Management Important?

In this day and age, it is so easy for negative publicity (even if it is made up!) to affect someone's good reputation. This is why reputation management is so important in todays business world.

Your reputation can be destroyed at any time by a disgruntled ex-employee, an ex-partner (business or otherwise) or anybody that feels they have a gripe on that particular day.

This post will cover how to deal with bad reviews or a negative brand reputation you may have got through, sometimes, no fault of your own.

And, if it is your fault, I'll give you some useful advice on how to deal with that so people coming across any negative reviews can see that they have been dealt with in a positive and professional manner.

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Joint Ventures:

How to Gain $3.4 Million of Good Will


One of the best ways I know to leverage your time and marketing dollars is to enter into joint ventures with other businesses.

If you agree that your customers are your businesses' most valuable asset, then you should see the potential profits available if another business will make its customers available to you.

Available, that is, in the form of consignment of goods, an endorsement, or a more integrated joint venture.

Joint ventures can work in one of two basic ways:

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By learning how to work the back-end of a business...

To many business owners and marketers, marketing only means getting new customers.


True, getting new customers is important for every business but it is only one part of the OPTIMIZATION equation.

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How To Write An Ad

Advertising is just salesmanship multiplied...

It has been said that advertising costs the same whether it is used intelligently or foolishly.

An ad in the newspaper costs you the same amount whether it generates one new customer or 100 new customers.

A mailer costs you the same whether it brings in $10 of business or $10,000.

Your degree of skill in marketing and advertising can obviously have a profound impact on your business.

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Never Make A Major Marketing Mistake Again

In his classic book "Think And Grow Rich", Napoleon Hill lists one of the major causes on failure as people’s preference to act on opinions created by guesswork or snap-judgments rather than facts. 

Likewise, marketing decisions based on what you think will work rather than what the marketplace is willing to respond to are one of the main causes of small business failure.

As an owner of a small or medium-sized business, your livelihood depends on your ability to determine which messages will effectively attract new customers and entice your current customers to come back for more.
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Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every small business owners ears in recent years.

But what do these words really mean to the average entrepreneur?

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